“ The spectacle has spread itself to the point where it now permeates all reality. It was easy to predict in theory what has been quickly and universally demonstrated by practical experience of economic reason’s relentless accomplishments: that the global market, with its spectacle’s unity as a corollary, would impose a pseudo-world apart, an autonomous technical milieu where manufactured objects start taking on human attributes as autonomous agents. ” — Guy Debord, "Comments on the Society of the Spectacle" (1988)